Run Your Way

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As the leading agency for New Balance, we have collaborated to further establish the "RUN YOUR WAY" campaign in the Chinese market. Together, we have refined its strategy, creativity, and integrated marketing efforts to reach Chinese running consumers comprehensively. This slogan upholds the brand's longstanding commitment to "respect and support every runner's dream," inspiring runners to persist in running their own way.

In line with New Balance's desire to return to the essence of running and awaken the running spirit within everyone, it calls upon individuals to take steps forward and embrace running. In the realm of running, it aims to serve more elite and mainstream runners, helping them find joy in running, embodying the brand's vision.
 

Through collaborative planning with the brand throughout the year, we have integrated the "RUN YOUR WAY" brand belief into every promotional step. From brand guidelines to offline NBRC dream-building activities, from Women's Day "WOMEN's Stories" to New Balance Day, to fulfilling dreams by running with different Chinese runners to New York, we have effectively conveyed the brand belief of "RUN YOUR WAY" to every runner and every individual. In China's running scene, we aim to establish a prominent position.

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