Run Your Way

​

As the leading agency for New Balance, we have collaborated to further establish the "RUN YOUR WAY" campaign in the Chinese market. Together, we have refined its strategy, creativity, and integrated marketing efforts to reach Chinese running consumers comprehensively. This slogan upholds the brand's longstanding commitment to "respect and support every runner's dream," inspiring runners to persist in running their own way.

In line with New Balance's desire to return to the essence of running and awaken the running spirit within everyone, it calls upon individuals to take steps forward and embrace running. In the realm of running, it aims to serve more elite and mainstream runners, helping them find joy in running, embodying the brand's vision.
 

Through collaborative planning with the brand throughout the year, we have integrated the "RUN YOUR WAY" brand belief into every promotional step. From brand guidelines to offline NBRC dream-building activities, from Women's Day "WOMEN's Stories" to New Balance Day, to fulfilling dreams by running with different Chinese runners to New York, we have effectively conveyed the brand belief of "RUN YOUR WAY" to every runner and every individual. In China's running scene, we aim to establish a prominent position.

作为 New Balance 的 leading agency，携手将 RUN YOUR WAY「随你所跑」进一步落地中国市场，共同梳理其策略，
创意及整合营销业务，全方位触达中国跑步消费者。该标语承袭品牌一直以来“尊重和支持每一个跑者梦想”的
品牌承诺，并激励跑者坚持用自己的方式跑下去。承应 New Balance 希望借助全新标语回归跑步初心与本质，
唤起每个人心中的跑步因子，号召每个人迈开脚步奔跑起来，在跑步的领域服务更多精英及大众跑者，助力他们在跑步中找到乐趣的品牌愿景。

​和品牌一起落地全年计划，从 RUN YOUR WAY 的品牌信念出发，贯穿到每一步的推广。从 brand guidelines，
到线下NBRC筑梦活动，到妇女节「WOMEN的故事」，到 New Balance Day，到和不同中国跑者一起跑到纽约的
完成梦想，彻底的将 RUN YOUR WAY 品牌信念传达到每一个跑者到每一个人，在中国跑步突围而出，占一席地位。