As the leading germ protection brand in China, Safeguard is dedicated to keeping children safe from germs while allowing them to grow and play happily during their childhood. Recognizing that mothers are the primary caretakers of their families, Safeguard aims to raise awareness and share important knowledge with them. The brand highlights everyday situations involving children that many mothers might not realize pose germ risks. Safeguard delivers this information in a heartfelt and engaging manner to ensure the message is memorable and impactful.
Safeguard has launched a new detox shower gel series specifically designed for busy moms in first-tier cities who are attentive to their skin health. To raise awareness about the environmental risks that moms face daily, Safeguard has partnered with renowned actress Gao Yuan Yuan.
The campaign employs a familiar beauty shot technique but adds a unique element by projecting visual representations of skin hazards. This approach highlights potential risks to the skin and underscores the benefits of using Safeguard's detox body gel.
